Problem: Inspire printers across the UK to work with the wide variety of Fedrigoni papers on offer.
Solution: An online and print campaign which uses sexual innuendos to seduce a Printer into ordering aswatch pack. The twist in the language is unexpected and brings a tongue in cheek element to the campaign whilst also remaining accurate and informative. The approach has a simplistic design, with a creative link between sexual innuendos and paper specification. The tongue and cheek element is revealed in the punch line when the suggestive language switches meaning to an expression of surprise through word play.
www.maximilianrossi.com
© Maximilian Charles Rossi
The campaign video
The Campaign Posters
The Campaign Swatch Pack
The Campaign Swatch Cards
The Limited Edition 'laser etched' Campaign Poster
www.maximilianrossi.com
© Maximilian Charles Rossi
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