Friday, 24 May 2013

Professional Development Journal — Revisit

THERE IS NO ROAD MAP TO THIS TERRITORY 2012 is a solution to a project called: The Professional Development Journal. There was an open brief to write, design and produce a journal about professional development. 

There is no road map this territory is a concept based on the future of my career. There is no set path or 'road map' in the career I'm aiming towards, nobody is guiding you and my belief is that you should set your own path and not follow anybody else's. My ambition is to work in the Automotive Industry, my passion for cars and performance is driving me towards this dream more and more everyday. Ultimately, I would like to combine my expertise and knowledge in Visual Communication and Marketing with my passion for the Automotive Industry.

This journel has been designed, developed, printed and hand bound to communicate that to achieve my ambitions, I must step out into this dog eat dog territory, work hard and achieve my goals. 
















The cover of this Journal is a 140gsm LetroLux GFSmith laid card, the inner pages are 85gsm uncoated, milk white. The dimensions of the book are 210 x 148 mm. The Typefaces used are BEBAS NEUE & Helvetica.

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